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Email Marketing Automation: The Definitive Guide for Small Business
Email marketing automation has become an integral part of the marketing process in every small business. With every marketer, looking to make the process...
Email Marketing
Tech
COVID-19 Proves Why Every Small Business Needs an Automation Strategy in...
Businesses across the world have been devastated by the COVID-19 pandemic. With lockdown in full swing and consumer confidence dwindling, it has become challenging...
Health
Medicare Set-Asides and Workers Compensation: 2018 Update
Some claimants in the workers compensation (WC) system are either eligible for Medicare or will become eligible in the near future. Under federal law,...
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How to Find SIC Code and NAICS Codes?
SIC (Standard Industrial Classification) and NAICS (North American Industry Classification System) codes are indispensable resources for marketers, statistical agencies and numerous other business entities....
Social Media Marketing for Beginners
Marketing is a hard nut to crack, though. It covers a broad range of elements that should be undertaken while making a mind-blowing marketing...
11 Valuable Tips on How to Generate Revenue Through Emails
Email marketing found its inception in the late 90’s. Since then, it has worked wonders for marketers across the globe and has been the...
10 Tips for a Successful Email Marketing Campaign Using Purchased Email List
Email is still the best digital channel to communicate and generate b2b leads. It is recommended to build an opt-in email list for better...
B2B News
Role of CMO in Organizational Success
CMO or the chief marketing officer is the marketing head of the organization who has the responsibility of creating and delivering the right offering...
LinkedIn co-founder Reid Hoffman joins Microsoft’s Board of Directors
Microsoft announced that LinkedIn co-founder Reid Hoffman joins Microsoft’s board three months after the Microsoft completed its $26 billion acquisition of the LinkedIn. Hoffman wrote a blog...
Instagram Story can be purchased unbundled through Facebook’s ad Tools
Want to target users through Instagram’s Story? Now you can, while still using Facebook’s reach services. Soon after Instagram started placing ads between stories, Facebook...
LinkedIn to Launch New Ad Targeting Program Based on People’s Email Addresses
To help businesses target people visiting their websites with ads based on their email addresses, LinkedIn will be launching a new website retargeting and...
Unmasking Fake Accounts: Twitter to Reportedly Slash Millions of Followers
Last week, Twitter made the headlines by removing 70 million accounts in May and June. Now, the company is back with the same program....
Marketing
Ecommerce Conversion Rate Optimization: The Definitive Guide
What is conversion rate optimization? Conversion rate is the percentage of conversions of the visitors who checked your website and executed the CTA as per...
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Unmasking Fake Accounts: Twitter to Reportedly Slash Millions of Followers
Last week, Twitter made the headlines by removing 70 million accounts in May and June. Now, the company is back with the same program....
InterAd: The Korean SEM Landscape- How Emerging Markets will Transform the Future of Digital...
Emerging markets are having a decisive impact in the digital marketing sphere and Korea is a perfect model of how great it can be. South...
Google News Gets a Redesign After 14 Years
Google News redesigned with a cleaner look for comfortable reading and browsing to cut down on clutter and confusion and introduces fact-checking and additional...
LinkedIn’s President of China Resigns
Derek Shen, LinkedIn's head of China is leaving the company at the end of the month. He is a key figure in the launch of...
Snapchat Acquires Zenly for $250M to $350M
Snapchat recently released a pretty interesting feature called Snap Maps and this feature is based on its acquisition of mapping startup Zenly. The feature allows...
Thomson Data Launches Account Profiling Services
Thomson Data, a data-driven marketing agency based out of Texas launches account profiling services on Wednesday, 21st June 2017. Thomson Data is one of the...
