Are you finding it hard to generate leads for your B2B firm? Fret not. Buying an email list will simplify the lead generation process to a greater extent.
The email list is one of the most critical factors to generate regular leads to the B2B organization. It lets marketers engage people in a personalized manner. Ecommerce sites like Amazon sell most of their products by emailing their offers directly to the subscriber’s inbox, realizing that interested groups of the target audience will be eagerly waiting for it.
However, to begin this strategy, you need to collate the email addresses of your target group. One can build the list by themselves using website popups, landing pages, signup forms, and other marketing tactics. But buying an email list has a whole lot of advantages.
- You do not have to spend any of your time on it.
- Email list providers will already have a list of B2B data you need.
- Those vendors regularly clean and update the list to avoid any data discrepancies.
- Moreover, they guide you in your email campaigns by offering personalized options.
So, what else? Isn’t buying an email list a viable option for B2B industries who constantly nag about insufficient time? Well, if your answer is yes, you are in the right place. This article discusses various aspects of email lists, and ultimately guide you in identifying the best B2B email list provider.
What is an Email List?
An email list or mailing list is simply a list of emails of website visitors, customers, and prospective clients that would like to receive updates, discounts, and other relevant details about your brand through email communication.
An email list is exceptionally crucial for B2B marketers as email marketing can reap higher benefits than other mediums such as social media. Truth be told, as indicated by Campaign Monitor,
- You will find 3x more email IDs than Twitter and Facebook accounts combined.
- Your email is 5x times more bound to be read than any Facebook messages.
- You are 6x times assured to witness greater CTR through email campaigns than Twitter.
Ramsay Taplin, the founder of The Blog Tyrant, explains, “Nothing gets engagement like email. Twitter, Facebook, etc. is almost irrelevant by comparison. If someone has given you their email address, they are ready to engage with your content or products. Best of all, they’ll help you promote it so you can get more email subscribers.”
Importance of Buying an Email List
Email is an incredible marketing tool. It is cost-effective and quickly accessible. Using email can significantly benefit the B2B industry as it offers practical ways to communicate all kinds of business data. Phone calls are not always a preferred communication tool due to various time zones and language barriers. However, emails allow you to connect with people globally, professionally, and concisely.
- Individuals Use Email Several Times a Day
Facebook has 1.4 billion users, and Twitter has over 100 million daily active users, yet do you realize that individuals despite everything incline toward email to peruse business news and articles? That’s how email is dominant in the B2B world.
Image Source: Statista
In 2023, the total number of global email users is set to 4.4 billion, which is up from 3.8 billion for the last three years, as per the Statista report. And, that’s half the world population!
- Email is Highly Personalized
Your business email will directly land into a subscriber’s inbox. You can address the recipient with their first name to make it sound more personal. Besides, every message can be personalized by offering exclusive discounts or relevant articles for recipients to read.
- Email is Relevant and Purposeful
A website visitor usually fills out a signup form to receive regular updates from you. This indicates his/her interest in your brand. As a wise B2B marketer, you can utilize this opportunity to send them only relevant content or promotional offers that they would be happy to receive.
- You Can Own Your Email List
You cannot own Twitter, Facebook, or Google. Your SEO efforts and social media campaigns may sometimes go in vain if these platforms change their policies. However, when it comes to an email list, you can own it without any hassles. Moreover, these lists are not influenced by the decisions of other industries.
- Email is always One-on-One
Unlike social media platforms, email is always one-on-one. Email messages are not visible on a public newsfeed or timeline. Instead, users can read it in the privacy of their inbox. Besides, they can ask you questions in private with confidence. This benefits your organization in multiple ways, including trust-building and connection.
The above benefits show why each successful business on the planet has an email list, and are keen to grow it further.
How Email List Helps B2B Marketers?
An email list where people have already said yes to hearing from you is the greatest treasure for B2B marketers. It is consistently simpler to sell to such an intrigued crowd than to offer discounts to somebody who knows nothing about your brand. You will stand a greater chance of converting them with relevant offers and promotional content.
Here is a list of things B2B marketers can do with their purchased email list:
- Provide exclusive content to the readers — personalized how-to articles, videos, and detailed whitepaper.
- Alerts pertaining to the latest blog posts or sneak peek to new products.
- Pre-sale information with exclusive coupons or discounts for particular segments.
- Remind your subscribers about upcoming occasions such as tradeshows and events where your business will maintain a booth and welcome them to meet you face to face.
- Offer surveys and feedback opportunities for subscribers to enhance your brand performance.
- Featuring your regular or loyal customers to others in your subscriber list.
Where to Purchase the B2B Email List?
Always remember that – not all B2B email list providers are equal. There are inconspicuous ethical contemplations to remember. To assist you, we have curated the top 10 B2B data providers who can deliver the best possible outcome.
Top 10 List of B2B Email List Providers
Blue Mail Media helps you expand your sales pipeline and close more deals with the high-quality and up-to-date B2B contact records. Comprising over 75 million data, one can successfully execute email marketing, direct mail, and telemarketing campaigns across the globe.
InfoUSA is powered by the superior quality consumer and business contact records. Its best-in-class solutions include direct marketing solutions, targeted marketing lists, and ongoing sales leads.
ZoomInfo delivers leading business contact database consisting of highly accurate and reliable records. It helps sales and marketing professionals in identifying, connecting and engaging with qualified prospects.
Thomson Data fuels your business with the right email list of industries from various segments. It provides sophisticated data that are specifically designed to execute the campaign efficiently and boost ROI. You can unleash the marketing opportunities with their targeted database services.
With the supreme quality B2B records, Experian helps the professionals and businesses unlock the power of data seamlessly. The company enables people and organizations to achieve their campaign goals.
InfoClutch comprises a pristine B2B data of industries and technology solutions for seamless lead generation. It’s pre-built, and customized email list is the perfect catalyst to the multi-channel marketing campaigns. It helps you connect with the prospects at ease and make favorable decisions.
D&B Hoovers helps you do more with the database by providing access to the first research industry profiles. It amalgamates the commercial database from Dun & Bradstreet with urbane analytics to offer you with the sales intelligence alongside insight.
HGInsights deliver the most comprehensive technographic in the industry. It helps the B2B companies achieve remarkable outcomes in their marketing and sales lineups, and outgrow the competition.
Melissa Data provides hundreds of consumer, business, and specialty mailing lists, and supports your email and direct mail campaigns. It helps you target the right audience, discover new clients, and grow business.
MedicoReach delivers excellence at every step of healthcare marketing by offering an accurate and reliable email list of B2B healthcare marketers across the globe. Their robust solution ensures your healthcare marketing messages reach the right prospects and gives you a better response rate.
The above list of B2B data providers is curated based on product reviews, quality of services, and the ability to generate revenue for their customers in a short time. Businesses can save a lot of time by purchasing an email list from these providers rather than finding email addresses on their own. Besides, they can execute an email campaign to thousands of subscribers in one go, without any fear of bounce backs.
However, it is not any more simple to find the right email list provider. For instance, if you search for an email list vendors online, you are more likely to get some pretty lengthy and not-so-reliable results. That’s because most of the list providers just sell the business data by merely scraping the web. These scraping tools produce low-quality lists and thereby resulting in low deliverability rates and conversions.
We highly suggest you not to fall prey to such approaches. Take time to research on the best list providers in the market – the one who offers a list of contacts that are accurate as well as within your target reach. Ideally, such providers segment the list by specific business interests, demographics, or past purchasing behavior.
Now it’s Your Turn
An email list is vital for any business. It does not matter if you run a small business or own a large firm; an email list is essential to scale your lead generation efforts and turn your visitors into loyal customers. Therefore, purchasing email lists can be the most excellent option for businesses of all sizes.
Nicholas Adams is a freelancing B2B expert with an experience of 4+ years. He helps the business-to-business segment by delivering strong marketing content and ideas. He writes about small businesses, entrepreneurship, and the latest marketing innovations.