Facebook offered a hefty $3 Billion dollar to buy Snapchat, an image messaging and multimedia mobile application. However the offer was turned down by its creator Evan Spiegel. Since then, different instant mobile applications such as Facebook messenger, WhatsApp, Instagram and others have been trying to adopt the photo-sharing features pioneered by Snapchat.
After Instagram copied Snapchat’s Stories feature in August, recently, WhatsApp, which is used by over 1.2 billion people around the world, unveiled a version of its Status feature that takes several cues from Snapchat. WhatsApp’s Status now allows people to share pictures, GIFs, and videos as a status update, which lasts for 24 hours before it gets disappeared. This feature is identical to Snapchat’s Stories.
Also, Facebook’s messaging app Messenger overhauled its look and feel to emphasize sending photos similar to Snapchat. While there has been no official comment on this from Whatsapp and Snapchat’s spokespersons, Facebook Messenger spokeswoman Jennifer Hakes said: “In some ways, the camera is now replacing the keyboard. As more people use Messenger in their everyday lives, we wanted to make it faster, simpler and more fun to send photos and videos — so we built the new Messenger camera.”
WhatsApp acknowledges that its latest feature may not be totally original. But it still hopes it will bring the app similar success. Randall Sarafa, a WhatsApp spokesperson said, “Obviously we’re all seeing broad adoption of this format across the industry right now. We hope that with this update, people will find new ways to share and consume media on WhatsApp, too.”
Robert is a Marketing Manager at Blue Mail Media, a demand generation and account intelligence company based in Irving, Texas.