B2B Email Marketing

How to Leverage Your B2B Email Marketing?

Email marketing is the most talked about subject in the B2B and B2C realm. The internet is a place where marketers can find umpteen...
Here Is How Bots Are Achieving What Email Marketing Can't

Here Is How Bots Are Achieving What Email Marketing Can’t

The email is no longer the staff of life in the marketing programs. Today, brands are gravitating towards chat-bots notification, automation and hoard of...

14 Reasons Why Your Emails End Up In Trash or Spam Box

Compared to other online channels, email marketing is the most cost-effective and powerful platform to promote your services, products, events or business updates to...
Email Marketing

10 Tips for a Successful Email Marketing Campaign Using Purchased Email List

Email is still the best digital channel to communicate and generate b2b leads. It is recommended to build an opt-in email list for better...
What Small Businesses Should Look Out for in Email Marketing in the Future

What Small Businesses Should Look Out for in Email Marketing in the Future

The advent of digitalization has paved the way for advanced strategies in every field with marketing being no exception. Email marketing, a cost-effective way...

World

Unmasking Fake Twitter Accounts

Unmasking Fake Accounts: Twitter to Reportedly Slash Millions of Followers

Last week, Twitter made the headlines by removing 70 million accounts in May and June. Now, the company is back with the same program....

InterAd: The Korean SEM Landscape- How Emerging Markets will Transform the Future of Digital...

Emerging markets are having a decisive impact in the digital marketing sphere and Korea is a perfect model of how great it can be. South...
Google News Gets a Redesigned After 14 Years

Google News Gets a Redesign After 14 Years

Google News redesigned with a cleaner look for comfortable reading and browsing to cut down on clutter and confusion and introduces fact-checking and additional...
Derek Shen, LinkedIn's head of China

LinkedIn’s President of China Resigns

Derek Shen, LinkedIn's head of China is leaving the company at the end of the month. He is a key figure in the launch of...
Snapchat

Snapchat Acquires Zenly for $250M to $350M

Snapchat recently released a pretty interesting feature called Snap Maps and this feature is based on its acquisition of mapping startup Zenly. The feature allows...
Buyer Persona

Thomson Data Launches Account Profiling Services

Thomson Data, a data-driven marketing agency based out of Texas launches account profiling services on Wednesday, 21st June 2017. Thomson Data is one of the...