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Most significant Email Marketing KPIs to ace your Campaigns in 2022

Leave a Comment / Mailing List, Marketing / By Robert Duke

Today’s businesses run in a data-driven environment. The right kind of data enables them to make well-considered business decisions. Email tracking is a way of obtaining data about email campaigns. Using email marketing KPIs or Key Performance Indicators, businesses can learn what strategy elicits a response from their customers. They can get answers to several …

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Restaurant Email Marketing: How to Attract Customers like a Pro Using Emails

Leave a Comment / Mailing List / By Robert Duke

Coronavirus pandemic caused considerable damage to the global restaurant industry. According to a report, by November 28, 2020, a decline of 51.3% was noted in the number of seated diners in restaurants. With the world now slowly getting adjusted to the new norms set by the pandemic, competition in the market is heating up. Restaurant …

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Top Lead Generation Tips for B2B Sales Team

Leave a Comment / Mailing List / By Robert Duke

Sales team generally rely on marketing to generate quality leads. But unfortunately, they often lack the support of a dedicated marketing team in small business. To succeed in spite of all these issues, they are forced to do their own sales prospecting. In fact, B2B sales representatives must find one way or another to generate …

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Practical Marketing Tips for Oil & Gas Industry

Leave a Comment / Mailing List / By Robert Duke

The oil & gas industry is highly competitive and fast-moving. The demand for these resources will expand over the next five years, and the International Energy Agency (IEA) says that the United States will meet the world’s growing appetite by 2023. The surging output from the U.S., along with the rising production in Brazil, Canada, …

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7 Ways to Successfully Utilize the Power of B2B Marketing Database

Leave a Comment / Mailing List / By Robert Duke

Every B2B marketers follow various tactics found online to generate leads and convert them into potential clients. But after the conversion process, they struggle to keep them loyal to their company or take their help for promotional strategies. In most of the scenarios, the reason behind this failure will be an unclean or imprecise database …

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Tap The Dead Sales Leads, Don’t Remove Them

Leave a Comment / Mailing List, Marketing / By Robert Duke

You send them well-crafted emails explaining the best of your services, but they don’t respond. They have subscribed your company newsletter, but they never utter a word, and yet they have taken place in your database as leads. You often call them dead leads. So, how do you feel about those dead leads? You might …

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Headlines and B2B blogs: What Your Readers Want to Read?

Leave a Comment / Mailing List / By Robert Duke

Has it ever happened to you that you have clicked on a blog or article just because the headline of the same triggered your curiosity? Even when you were not looking specifically for that topic? If yes, you have got the point! A headline or title is like the very first introduction of your content, …

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Last Minute Email Marketing Tips for Black Friday and Cyber Monday

Leave a Comment / Mailing List, Marketing / By Robert Duke

As Thanksgiving Day, Black Friday and Cyber Monday fall in line to mark America’s shopping season, shoppers are queuing up in malls and retail outlets to take advantage of the biggest deals of the year. Similarly, the online shoppers too are proactively hunting for the best offers on the Internet. Last year, American people spent …

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7 Ways to Boost Your Email Open Rates

Leave a Comment / Mailing List, Marketing / By Robert Duke

You may shoot thousands of emails to your potential customers but the probability of those customers opening your emails is something really hard to predict. However, if you take care of few important things before you send across your marketing emails, you may significantly improve your email open rate and eventually the conversions and the …

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Five Best Practices to Test Your Marketing Emails

Leave a Comment / Mailing List, Marketing / By Robert Duke

So you think you have the best email template and are ready to kick off your email campaigns? Probably you should wait a little more. It’s not what you feel about your email message. It’s about how your prospects feel when they receive your email and how do they respond to the same. Testing few …

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