High-quality visuals are preferred by every single person who uses any form of digital media. As technology progresses, people demand better visual resolutions.
Who doesn’t want a crystal clear view instead of blurry figures?
So it happens that engineers are working day and night to provide better graphics for the world. All of this is due to the requirement of high definition videos and other media. Everyone wants above average video quality, which is a justified demand given our times.
Today, we are here to tell you about the trends in visual storytelling as well as contemporary developments in this field. With these advancements, there are new ways to convey a story to a specific audience.
Here are some ways through which we shall be able to understand the prevailing modern trends and standards that can help in relaying visual information in a much better manner.
1. Hyperreal Storytelling
The first method on our list is Hyperreal storytelling. This includes the contemporary sensation, VR or Virtual Reality. Most of you will already know what this means as it’s quite popular. VR is not only an attraction at theme parks or a prototype used for an enhanced gaming experience. In fact, it can prove to be a cornerstone in the storytelling environment as well in today’s world.
Get to your story anywhere, anytime:
Instead of listening or watching to a story which can be very monotonous at times, you can enter the world spread on the pages of a book or a movie screen through leveraging VR based technologies. You can meet the characters in a movie instead of watching them. Not only is this compelling, but it is also a great way to let users learn and engage with a story.
Not a cost-effective way of storytelling:
Virtual Reality allows a customer to experience a different kind of world as envisioned by the company. However, this can be very costly. VR based videos are increasingly expensive to make as the technology that lets you do it is still not that much mainstream.
It will soon broaden its horizons:
So you can say that for now, this option isn’t viable for many. However, new designs and devices are being made, so it’s safe to say that pretty soon every individual will have VR to experience storytelling!
2. Normal Video Storytelling
Even without VR, it’s possible to convey a story with great ease, although this includes a less complicated use of technology. A video is one of the most common ways to tell a story. An example of this is movies. You can make stories more interesting in the form of videos, including character sounds, special effects, narration, enhanced colours etc.
Light, colours and sound- its specialty:
High quality films attract massive audiences. You can tell a whole story or perhaps a marketing procedure through a short film which consists of characters in a specific environment. You may come up with an interesting and witty plot. Lighting and sounds can play a significant role in providing sufficient suspense.
Dark shades will show that the story is leading towards grave danger or mystery, whereas bright colors show that there is still some hope left.
Mix the right ingredients to feature your story:
The right amount of each of these ingredients can create an engaging and alluring visual representation of a story which can be used to target the desired audience. Video Storytelling is currently enjoying its prime.
3. Going Live
Everything that has been pre-recorded can be branded fake or fabricated. However, going Live on social media platforms or streaming platforms changes this idea completely. By streaming live events, people will believe in the originality of the story as well as connect with it in a much better light.
Stream online through social apps:
Social media apps are a powerful platform for such live events. One person can share a stream to another, and thus, the overall audience can increase. Another example is that of live interviews in which you can either rope in an influencer to further your brand reach and allow for more integrated storytelling.
The “Real Time Element”
Live streams allow you to let users connect to your brand with a lot more authenticity. Live videos don’t give off a polished look so they make users less suspicious and especially when brands open up like that, it’s sure to lure many users to develop a positive image of the brand.
4. Series Of Stories
Who doesn’t love a never-ending series of stories? Another popular way to convey a lengthy story to an audience is to cut it in short episodes and then portray them through the popular “Stories” or “Snaps” feature available on top social media platforms like Instagram and Snapchat. Many top brands are now leveraging this method of storytelling to actively engage their audiences.
Even unconventional choices are being made in this regard. For e.g. there is growing trend to slice up product demo videos in chunks and put them in a brand’s social “Stories” in order to let users know about a product in detail.
Also, the engagement rate flow for the story helps brand understand where the user dropped off during their viewing process for the stories, thus allowing them to have more insightful information on how to better refine their ideas in upcoming videos.
Story is cut into bits and pieces to grab attention:
Viewers are interested to know what the brand does all day, for example; what happens in the warehouse? How are certain products made? These can be divided into short segments on social media stories. Company pages on Insta or Facebook can upload these stories along with polls and suggestion boxes. Such stories automatically disappear after a day is completed.
There are several advantages to such stories. Some of them are listed below:
People love having their questions answered. Customers of a product may have that urging desire to know how a product gets its name or appearance. The shear suspense will keep a customer waiting for your story!
The fact that a story only lasts a day on Facebook and Insta will create a hustle in people to watch your stories before they disappear. People will fear missing out because their friends discuss such things. This can cause pressure on them to not overlook.
Behind the scene moments will make the audience sure that what they are watching is real and not staged. Doing so creates a positive image of the brand revolving around reality.
Custom illustrations are the most straightforward way to convey a story. We’ve all seen this while reading storybooks! Since the dawn of civilization, drawings have conveyed ideas from generation to generation. In today’s time, graphic designing gives you excellent illustrations. You can also create pop up drawings. Boring MS documents and spreadsheets have become out-of-date in this regard.
Which method is best for you?
- Keep in mind, target audiences. For e.g. Teenagers might prefer intense graphical illustrations whereas small children might interact better with video based content.
- Observe your goal. What do you want to achieve by telling your story? Do you want to entertain, or do you want to introduce a product? Ascertaining your goal can help you determine the way of storytelling that will be much more suited to your brand purpose.
- Allocate a budget. This budget will allow you to know which features you can afford to add for example special effects; sound effects etc.
- If your first try turns out to be a success, you may want to produce more videos to keep your audience engaged on a consistent basis.
Your sole purpose is to send a message out to your viewers. Try not to make them feel sympathetic or exploited by constant advertisements. Create a budget-friendly storytelling project that will send a wave of emotions through your viewing audiences.
Remember, the best brands that manage to bring in the highest amount of engagement are the ones that are the best at storytelling by all means.
Jane Collen is a creative content writer and digital marketer at BuzzFlick. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.