So many people in the US criticizing Google and Facebook for promoting and profiting from fake news content posted during the US presidential election 2016.
Facebook CEO Mark Zuckerberg has dismissed the notion that fake news on Facebook contributed to Trump’s victory.
Google also issues a statement:
We’ve been working on an update to our publisher policies and will start prohibiting Google ads from being placed on misrepresentative content, just as we disallow misrepresentation in our ads policies. Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the primary purpose of the web property.
However, both Google and Facebook has posted a new policy for their publishers regarding fake news and misrepresentative content.
Google’s new policy went live on November 15th, 2016, stating:
Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not a placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.
Facebook also updated its Facebook Audience Network terms to prohibit sites that feature illegal or fake news from their publishers.
Sudheer Kiran is a digital marketing consultant & co-founder of the digital marketing agency DigitalVow that offers digital marketing services to small and medium-sized enterprises. He is passionate on covering topics like marketing, startups and entrepreneurship.